strategic Growth Partner for Professional Service Businesses

Paid Media Built for Law firms & professional service businesses

Generate consistent, qualified client inquiries through data-driven Google & Meta ads

Spark Marketing & Consulting helps professional service businesses grow sustainably through strategic marketing, Meta Ads, and Google Ads.

Work With Us 
Who We SERVE

Spark Marketing & Consulting works with professional service providers, including:

  • Attorneys & law firms

  • Consultants & fractional executives

  • Financial & advisory services

  • Healthcare & wellness professionals

  • Engineering & architecture firms

    We focus on measurable client acquisition — not surface metrics. You’ll see clear reporting on qualified leads, cost per lead, and campaign performance.

We are a strong fit for clients who:

  • Are law firms or professional service businesses seeking predictable, qualified client inquiries

  • Want strategy first — not guesswork and noise

  • Understand the difference between “clicks” and conversion performance

  • Want clear metrics, accountability, and optimized ad spend

  • Value professionalism, transparency, and consistent communication

Services

Paid Media Strategy & Conversion Setup

Create an intentional, strategy-first foundation that guides all paid media decisions.

Before launching or managing Google or Meta ads, we begin with a comprehensive strategy to ensure your ad spend is aligned with your business goals.


This includes:

  • Ideal client and service analysis

  • Local market and competitor review

  • Funnel and conversion path evaluation

  • Tracking and attribution setup or audit

  • Budget guidance and expectations

Meta Ads Management (Facebook and Instagram)

Build awareness and retarget prospects who’ve engaged with your firm or content.

Meta ads work best for professional services when they focus on education, reassurance, and visibility, not hard selling.


This includes:

  • Strategy tailored to professional services

  • Lead generation and retargeting campaigns

  • Creative and messaging guidance

  • Funnel and conversion tracking oversight

Google Ads Management

Convert high-quality searches into real client inquires.

When someone searches for your services, Google Ads puts your firm in front of them when it matters most.


This includes:

  • Keyword and competitor research

  • Conversion-focused campaign setup

  • Ongoing optimization and budget management

  • Local service area targeting

  • Clear monthly reporting

What Makes SMC Different

We work with a limited number of clients so we can stay closely involved in performance, strategy, and optimization. If we’re not confident ads will work for your firm, we’ll tell you.

Specialized in professional services — not generalist marketing

  1. Hands-on management (no outsourcing or junior account managers)

  2. Clear communication and realistic expectations

  3. Experience with both Google and Meta Ads

  4. Focus on qualified inquiries, not vanity metrics

Process

How It Works:

  1. Strategy & Fit Call
    We assess your goals, service area, and whether paid ads make sense for your firm.

  2. Campaign Setup & Tracking
    We build campaigns designed for your practice area and ensure conversion tracking is working correctly.

  3. Ongoing Optimization & Reporting
    Ads are monitored, refined, and adjusted monthly to improve performance and efficiency.

Let’s Build a Predictable Lead Engine for Your firm

If you’re a law firm or professional service business looking for a more reliable way to attract qualified clients, we should talk.

Schedule a Strategy Call